Win the Mobile Data War by Aligning Your Data Products Marketing Strategies with Network Optimization



FEATURING FRESH INSIGHTS FROM OUR EXPERT SPEAKERS

  • Revie-Sylviana Ms. Revie Slyvia
    General Manager of Product Development
    Bakrie Telecom
  • Ashwinsmall Ashwin Jaiswal
    Head - IT Business Consulting (Telecom, Media & Entertainment)
    Reliance Communications Limited
  • jaysmall Mr. Jay MS
    Senior Management – Customer Service
    Indosat
  • Kustanto Mr. Kustanto
    Head of Division Core Network Planning & Engineering
    Indosat
  • priyankahome
    Smartphone Based Mobile Internet to Replace Broadband Internet
    Priyanka Undugodage, Vice President, Technology - Product and Service Innovation, Dialog Telekom speaks to Telecom IQ Editor on the future of mobile data and how the sophistication of smartphones will only create more complex issues for Telco’s
  • jay
    Over 1 billion Mobile Data users by 2015
    Jay MS, Customer Service, Senior Manager for Indosat speaks to Bryan Camoens on the challenges Telco’s in emerging markets are facing when it comes mobile data. He also talks about grouping customer which only access for specific content and the mobile data market in 2015.
  • Ashwin
    Ashwin Jaiswal
    Head - IT Business Consulting (Telecom, Media & Entertainment)
    Reliance Communications Limited
  • mobilelogo
    Increased data usage bleeding Telcos balance sheets
    Consumers can’t get enough them, but for Telco’s smartphones are proving themselves to be a major pain in the balance sheet

Priyanka Undugodage, Vice President, Technology - Product and Service Innovation, Dialog Telekom, discusses how Telco's can effectively monetise data spend to ensure healthy balance sheets. He also talks about the popularity of smart phones and the challenges that Telco's face with the increasing demand of data. Part Two of the video is available on our Knowledge Universe.

The good news:

Consumption of bandwidth from rich data services is not expected to slowdown. Consumers today are using just about 10MB of bandwidth per month for audio, video, photos, software and email downloads and this will grow to consumption level of 2GB and within five years.

The bad news:

Market maturity (customer sophistication/expectations) and growing competition are hitting your margins really hard.

As a key player in the Mobile Data space, what are you doing to take advantage of this growth and protect your market share?

15 operators will be at Mobile Data (19-20 July 2011, Kuala Lumpur, Malaysia) to evaluate solutions which can balance maximizing mobile data profits against operating costs.

Here is a taste of what to expect at the event:

Mr. Cheng Chuan Loo, Principal of Idea Factory from Singtel will disclose what are Singtel’s “Cool, Wow and Money Making Multimedia Stuff"?

Revie Sylviana, General Manager-VAS New Product Initiative & VAS Business Operation at Bakrie Telecom is examining the potential of drivers for end users to increase mobile data penetration in emerging markets;

Priyanka Undugodage, Vice President, Technology - Product and Service Innovation at Dialog Telekom is looking into mobile data product marketing strategies to drive subscription rates

Praveen Rajan, Head of Mobile Internet & Advanced Data Services from DiGi Telecom will showcase how to create the optimal mobile internet experience from an operator’s perspective?

Kustanto, Head of Division Core Network Planning & Engineering at Indosat is exploring how to implement End-to-End QoS so as to achieve network optimization.

These organisations are already fine-tuning their strategies to optimise their earning from mobile data. Are you ready to join them?

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